If you haven't yet heard the term "Internet Presence Management" also known as "IPM" you should get ready -- you'll be hearing it a lot. It's simply not enough for a business to hire an SEO company or a social media company. The days of hiring a firm to "get you on the first page of Google" and then sitting back to wait for the cash to start tumbling in are over. Digital marketing success in today's climate requires a comprehensive approach.
But rather than blather away trying to explain what IPM means and how it works I'll simply defer to this pithy whiteboard video...
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